YOU CAN’T GO WRONG-

The popular Reason Cooper Square Jeans from our Excelsior Collection have just been marked down to $45 in the Online Shop. A bargain for a pair of quality washed Japanese denim. Click Here to buy them now.

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Everything else in the Online Shop is still available for 50% off if you use the discount code ‘SAVEFIFTY’ at checkout. Lots of items that have not been available since the new website transition have also been re-added.

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FASHION WEAK-

I went to go check out the Jason Wu for TSE collection at Fashion Week yesterday. The world of high end women’s clothes isn’t exactly my cup of tea but its kind of interesting to see how ‘trends’ eventually evolve from the decisions that people like Jason, one of today’s most popular designers, make in their upcoming collections.

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Vertical dip-dyes? Cool.
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Two years ago Wu was relatively unknown in the fashion world, until last year when Michelle Obama wore one of his pieces to the Inaugural Ball which pretty much propelled him straight to the top.

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B-ROLL-

It’s been an insanely busy week here at REASON. I could tell you grueling details about the real deal headaches we endure here on a daily basis but that’s not fun, so here’s some photos from the last week that didn’t make it to the site the first time around.

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SNOW DAY-

New York City got hit with the biggest snowstorm of the past decade yesterday, effectively rendering the entire tri-state area into a powdery, slush filled mess. I took advantage of my day off by getting down to business on some upcoming REASON projects, scouring my books for upcoming graphic references, and hitting the hills for a late night sledding session. Here’s a little peek into our temporarily snow globed city through the eye of my new Canon G11.

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POSSE

We did a photo shoot for Zink Magazine yesterday at Gold Bar featuring our ‘posse’ of Jon and I, Jesse, Kirill, Julian, and Jon Lennon. The issue should hit newsstands sometime this spring.

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LA TIMES-

I’ve been out in Los Angeles doing some secret missions, researching, and cool-hunting for the past couple days.

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I won’t bother with the streetwear stores, instead, here’s my personal favorite, Mr. Freedom on Beverly BLVD. A literal plethora of garmental goodness.

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Spent some quality time with our west coast marketing guru and part time mentor, Jesse Lee from DubFrequency. Jesse rules at life and knows more about the nightlife/culture/marketing/music/clothing industry in your city than you do.

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ALL RIGHTS RESERVED-

For some reason we’ve been seeing a influx of fake versions of our trademark Go Love Your Own City tees recently. In the past couple months the counterfeiters have even gone so far as to copy our little ‘All Rights Reserved, All Fights Deserved’ detail at the bottom of our graphic. It’s kind of crazy to think about some bootlegging sweatshop somewhere scanning our shirt to copy a detail like that. We’re not bitter though, at least their still a few steps behind on the New Era fitted.

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I’m twenty three years old and until last week I’d never been through an automatic car wash before. Now all I can think about now is opening a car wash that’s like riding through a scary amusement park ride. How come no one bootlegs these ideas?

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Textures…

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Lastly, here’s a great one of the lights set up to illuminate the tents at Bryant Park for fashion week. I’m in LA now, see you tomorrow…

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NORTHERN SPY-

Our friends just opened a new restaurant on 12th street in Manhattan’s East Village called the Northern Spy Food Co. They focus on local products from the Northeast, sustainably produced meat and fish, and raw and organic ingredients. We stopped by for lunch this week and it was great. They don’t take reservations, but next time you find yourself in the neighborhood you should stop by and check it out. 511 EAST 12th ST NEW YORK, NY.

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