WRITE DOWN THE BLOCK-

Within a couple steps of the apartment we founded Reason out of, and only a few blocks away from our new headquarters, some of our good friends have recently unveiled their own entrepreneurial endeavors.

On 10th street, housed in the former Studio B space, we have the Blind Barber.

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By day, it’s a old style barber shop complete with vintage furnishings and team of skilled barbers. I got my first cut here this week and the experience was great. Every cut even comes with a complimentary cocktail.

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Jeff (right) manages the joint during the day.

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At night, behind these discreet unmarked doors, the place turns into a mecca for lower east side hipster debauchery.

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Check out this picture Adam, one of the owners twitter’ed at 3:30 am the other night:

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After that we headed down to Whitmans on 9th street for some fresh burgers and fries.

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The food was delicious. We ate is so fast I forgot to get a picture, but for five bucks, I’ll probably be back on a daily basis. Go check out Whitmans asap.

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BATCH CAPTURE-

I always get excited when I outsource photography to professionals and then they do a way better job than I ever would have.

Here’s the last set of shots from our preview event at C’est Beau last week, brought to you by Madison McGaw

Also C’est Beau was featured in Time Out New York this week check it out here, this is the last week before the shop closes on July 31 so go check it out now!!

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Mikey Avedon made a cameo in our Spring Summer 2010 look book, he also had some prints in the store which have all sold out by now.

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Cody (on the right), who does the Wednesday night party with Price at Griffin and his friend.

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HELLO

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The homies from Only New York

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Skygro™

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Opening Ceremony clique checking out our FW’10 and SS’11 offerings –

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Lucia della Paolera (right) and her friend-

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Gregston!

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ANCIENT FORBIDDEN MYSTERIES-

I’m pulling reference images for the last batch of Summer 2011 and maybe some Fall 2011 t-shirt graphics today. Recently I’ve been digging into magazines and postcards for graphic reference because I love ripping them up and I feel guilty doing that kind of damage to library books.

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Wow.

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That little illustration of the guy holding the suitcase with a hand full of money in the middle of the left column there is priceless.

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Filed under WTF

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ALL WE TRUST IS US-

Here’s the first batch of photos from our preview event last night brought to you by photographer Ernest Estimé.

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Abby shooting for her website BurnMeIn

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The shop now also carries a selection of books from the back of Nom De Guerre.

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Marielle-

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Nicole-

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Carl just launched a mens beachwear line called Onia available exclusively through Steven Alan.

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Anthony the KidGenius

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I’m usually behind the camera so this is kind of weird but here’s one of me and some friends from Paris.

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D-d-d-d-d-dejayy Price

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Regular Charles

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Madison McGaw aka McGawesome

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Back pocket status-

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Amelia.

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GRAB BRAG GARB BAGS-

I’m an expert at Text Twist by the way.

We’re finally bringing back our most popular deal of the year, our summer grab bags, which we call the REASON Summer Kit. This year we are limiting the number of kits available for purchase so act now if you want one. For only $100 you can fully revive your wardrobe with five new REASON tees, one long sleeve item, one headpiece, and one random item. We will try our hardest to honor specific item requests, just email info@reasonclothing.com with your order number and request list after your purchase. And yes, even if you just wanna tell us you only want black tees or you hate pink, we will try to follow those instructions too.

Act quick, these will not last long, click here to pick up your Reason Summer Kit now

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ADD SUV-

We had a couple of noteworthy press clippings this week.

First, this New York Times write-up on the C’est Beau Pop-Up Shop.

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And Jon’s quote in the New York Post recommending this Uffie Feat. Pharrell Williams track, AddSUV.

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EARLY-

This Tuesday from 7-10 pm, we are hosting a special Reason Preview event at the C’est Beau Pop-up Shop. We will be previewing catalogs from our Fall/Winter 2010 and Spring/Summer 2011 collections, drinks will be served, and we will be giving out a limited number of gift bags and freebies early. This event is open to everyone, not just buyers, and the store will be offering special discounts during the event.
Music by DJ-Price and special guests.

C’est Beau is located at
55 Delancey Street between Allen and Eldridge
New York, NY, 10002
Click Here for directions

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SLOW MOBILE-

We just launched the beta version of our new Reason MobileBlog. The blog features camera phone pictures that are updated directly from our phones straight to the Reason website within minutes. We’re still working on it, so click here to see what we’ve been up to so far, and click here if you have any suggestions or comments.
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BRIMFIELD

And we’re back at the Brimfield show in Massachusetts. After my last post (click here to read it) people harassed me for the details so if you’re interested in checking it out, go to www.brimfieldshow.com to learn more.

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Anyway. Another crack of dawn wakeup call and we headed down to the fields in search of some vintage awesomeness.
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People literally get trampled when the open the gates to Dealers Choice, one of the fields that caters exclusively to the more high end and rare items for dealers and decorators.

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Like this 100 year old human skull from a doctors office in Tennessee.

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Even the porta potty bathrooms here are antique.
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I collect old signs and advertising. Unfortunately I always come across tons of great stuff thats way out of my price range and when that happens I usually try to catch a picture to save for later. Here’s a few of my favorites.

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See that orange SOLD sticker? Stellar purchase by the Polo Ralph Lauren design team.

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Vintage Marlboro sign. Probably big enough to fill my entire apartment.

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The Mishka homies would have loved this one.

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I didn’t know how to photograph this one to portray the size correctly. Thats a 100+ foot long 48 star american flag from before Alaska and Hawaii were part of these United States. Kinda unpatriotic to have it lying on the ground like that though, right?

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filed under window displays.

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Someone on Twitter recently said that Americana nuts are the new sneaker heads. If thats true I hope these kinds of tees are the new ‘I’m a Nike Head’ shirts.

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Never a lack of characters. What a hypebeast.

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Buddha around the belly button? Epic.

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Yard sculptures anyone?

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