COSMIC CAVERN BY KENNY SCHARF-

Not much to say about this party. Beni texted me and told me he was heading to a rave in Williamsburg. Kenny Scharf painted our faces. It was about 200 degrees. New York State had just announced equal rights for gay and lesbian couples. The streets were filled with people celebrating. Aside from the night Obama was elected this is the most energy I’ve felt on the streets of New York in my entire life.

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Basement? Ok.

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Wow.

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Amelia-

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Mikey Dons and his homies-

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Tanya painted my face too-

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Rando-

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Ravers are awesome. Bro. Where did you get that plush kitten chain?!

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Lauren-

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This is what the ceiling looked like-

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Beni and his homegirl-

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EYEPATCH.

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Next stop, the newly re-opened Westway “Hipster Strip Club” read about it here.

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ALL OF THE LIGHTS-

Today we’re on set in midtown Manhattan shooting the (*accepts late pass) Reason S/S 2011 Lookbook. YOU GET TO SEE IT VERY SOON.

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SUPPORT THE CHALLENGERS-

Big news.

Earlier today, Complex Magazine released their official list of the 50 Greatest Streetwear Brands Of All Time. Reason was included, clocking in at number 42, right between Carhartt and In4mation.

Taking a spot as one of the best streetwear brands ever is a huge achievement. Without a doubt all of us at Reason are honored and inspired to be considered one of the best to ever to do what we do, and what’s more, we do this without corporate backers, real financing, or many of the luxuries that most every other company included enjoys. In looking through the list I counted four brands that are no longer in existence, 38 that are currently multi-million dollar enterprises, and only eight that like Reason, are to this day, truly independent, non-corporate, customer supported businesses.

We don’t do this to enrich ourselves, we do this because we’re committed to making the best possible products we can, and that means doing it the hard way, without a board of directors or a team of investors telling us to cut corners and sacrifice quality to boost our bank accounts. Don’t be confused, there have been opportunities for us to take the corporate route and “sell out” if you will, but if we did, I sincerely doubt we’d be one of the best. Ever.

So thank you to our customers, friends, and family for showing the world that our dedication to doing things the right way means something to you. Support the challenger brands.

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WORLDWIDE WAREHOUSE-

Those of you who live too far from New York City to trek all the way to our warehouse sale this past weekend can take pleasure in knowing that today we’ve added over a dozen new items to the Sale Section of the Online Shop. Some of these pieces have not been available through our site for a few years now, and at these prices, sizes are disappearing fast.

Browse a few personal favorites that made their way into this online warehouse sale below or Click Here to see them all in the sale section now.

Reason “Apple Globe Tee” – $10.00
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Reason “Official Crew Tee” (in BLACK) – $10.00
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Reason “Jungle Stripe Bored Shorts” – $15.00
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Reason “Standard Issue Cap” (Herringbone/Suede) – $15.00

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Reason “Go Love Your Own City” New Era Cap – (Grey Suede) – $14.00
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Reason “Baitcaster Utility Shirt” (Black/Purple) – $30.00
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THANK YOU 212-

Thank you to all the loyal Reason fans and supporters who trooped out to the sample sale this past weekend at our New York City studio. Usually I do a great job of photographing and documenting these events but this time around I stepped back and spent most of the weekend helping customers, taking credit card info, folding, organizing, and prying Brooklyn’s jaws from your ankles. It is truly inspiring to hear the stories of people who woke up at the crack of dawn, traveled hundreds of miles, and even cut school all in the name of getting their hands on unreleased Reason samples and peeking at some of our upcoming collections.

I have a roll of film pictures to develop from the sale so until then heres the only digital snaps I managed to get-

DJ EQUAL in the Matte Black Commanders.

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All the way from Syracuse, New York.

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Daisy’s tattoo-

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This could not be any more random except for the fact that I found this on the same memory card as the above photos. IS THIS NOT THE FATTEST CAT YOU HAVE EVER SEEN?! IT CAN’T EVEN WALK.

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For those of you who have asked (and remembered the tradition we’ve established) we will also be doing a special Online Store warehouse sale this week on select items for a very limited time, so keep clicking that refresh button for details.

HAMPTONSLIFE 2011

Matt’s birthday weekend in East Hampton with the crew. Nothing like kicking back enjoying bbq’s, fishing, time with friends, and all that summer has to offer. Thank you to Madison Mcgaw for being the official photographer for the weekend and shooting all these terrific photos.

There was a huge storm on Thursday night. Oliver woke up on Friday morning and informed us that apparently hundreds of clams had washed up right on the shore. Without hesitation we grabbed some clamming rakes and went right in to work for our lunch.

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Matt’s girl Ali going in!!

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Crazy effect on this photo.

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Hermes the Hermit Crab.

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Got to fool around on the new camera knowing a professional was handling the digital shots. Somehow the exact photo I’m taking in this shot is gonna come back completely blurry, finger covering the lens, and focused entirely on Matt’s armpit hair.

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Some people are into exclusive sneakers or handbags, Matty tends to lean more towards vehicles and fishing equipment.

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Locals only-

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Ian Boyd.

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Georgica

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August and Marissa Boxmeyer-

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The Chainsmokers-

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Absolut last drop-

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WHEN DID THIS HAPPEN?!?!

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KEEP POURING-

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SJ-

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RACKS ON RACKS ON RACKS-

This weekend we will be hosting our semi-annual NYC warehouse sample sale. As always, we will be bringing out hundreds of never produced samples, rare one-off items, pieces from upcoming collections, and past season favorites that are not available anywhere else… all at unbelievable prices.

We will be open on Thursday, Friday, Saturday, and Sunday of this week (June 16-19) from 12 Noon – 7pm.

This is the most anticipated Reason Sale of the year and is not to be missed.

Cash and credit card will be accepted.

Details:

Reason Warehouse Sale
Ground Floor
262 East 2nd Street
New York, NY 10009
(click here for directions)

Thursday June 16 – Sunday June 19
12 Noon – 7 PM
Questions Email: info@reasonclothing.com

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NO REFUNDS NO EXCHANGES. ALL SAMPLE SALE PURCHASES ARE FINAL.

JUNE 9 NO SCHOOL-

Few shots from the first roll shot on my brand new Contax G2 point and shoot camera. Still getting the hang of it…

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11th Street Skatepark-

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Lower East Side tackle football games-

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No idea whats going on here. Looks highly suspicious.

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In other news, everyone and their very hip mother has been contacting us about seeing Glen on Terry Richardson’s Diary wearing our Diplomats Parody Tee this week. Yes. We saw it. Yes. It’s awesome. No, we don’t know why there’s a sex toy on his knee.
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Slightly more relevant news: If you’re in town, come join us for the official release party for PRICE’S Rhyme and Reason Mixtape next week, Thursday June 16th, 2011 at 1OAK.
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