FULL MONTE-

Today we’re on set in the East Village at the Reason Clothing Fall 2011 lookbook shoot. This season’s line was photographed by P.J Monte, and modeled by PrettyBoyGabe and Nicola Wincenc.

PJ has his own line called DON. He also throws parties as well as directs and edits videos. But don’t discount his skills as a photographer because of all that, he’s just as good if not better than half of the working photographers out there.

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I mentioned we’re in the East Village, right?

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http://www.donclothing.com

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OCCUPIED-

This morning I took a tour of Occupy Wall Street, the protest against the United States’ economic injustices taking place at Zuccotti park in the Financial District. I edited the original OCCUPIED post after reading some of your very intelligent, heartfelt emails.

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And here are my thoughts… (braces for some hate emails):

Growing up my parents taught me to work hard, take responsibility for my life, and expect nothing to be handed to me. I’m not sure how I feel about people blaming Wall Street, or the banks, or the government, or the CEO of some company for the condition of their lives. I think I make my own choices. I encourage people to find their own purpose in life instead of pointing fingers at others.

No matter what, I’ll continue to wake up at the crack of dawn every day to make MY dreams a reality.
Because that’s the only way I know how to be.

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Here’s the organizer of OccupyWallStreet. Drinking a $3.00 cup of McDonalds coffee. Just sayin’

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Blogger central

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SEVEN AM. HEADING TO WORK.

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I’ve been curious about this since day one.

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DJ PRIZE IN ZE HOUZE-

Our very own DJ Price is gracing the November/December issue of Nylon Guys with a full page G-Shock ad and interview. He’s also sporting the first preview of our brand new Reason Static Shawl-Zip Knit Sweater (F/W 2011, delivery 2, releasing soon), as well as a pair of Matte Black Reason Commanders Sunglasses and a set of Tobey Tyler for Reason Bracelets. MAJOR PROPS.

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Um double major props actually. He also just released an awesome official remix for one of my favorite songs, Theophilus London’s Love Is Real. Click Here or on the image below to download/listen now for free.

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FALL IS COMING-

Sitting in the studio this weekend pouring through the new promo graphics, sidebar banners, product shots and flyers that will be going live on our site this week made me really emotional. The way all these details that we pour our hearts into and go back and forth on for months come together every season is really remarkable. And the thing is, none of it happens by accident. Not to sound too corny, but there’s a reason behind it all.

I’m beyond proud of what we’re about to share with you this week.

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WE BLEED PINSTRIPES-

Game 5 of the ALDS. New York Yankees vs the Detroit Tigers. An embarrassing end of the season for New York. 55,000 people went home holding back tears last night, myself included.

Fire Alex Rodriguez.

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See you next year…

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HOW TO TAKE IT-

Last year when How To Make It In America first came out, we got a whole bunch of emails and comments from friends basically saying “hey, its so cool how the story of that show is so similar to what you guys do!”
We’d smile and shrug it off.

This week, after the first episode of the second season aired, the tone of the messages changed. Now we started getting emails like “wow, so are you guys gonna sue HBO or what?!”.

The show isn’t about us. Obviously lots of other men’s clothing companies are run by a pair of native new yorkers who started screen printing their own shirts, gained some notoriety overseas, used to work in retail and nightlife, have a logotype set in Engravers Gothic BT, and opened up pop-up shops in New York, right?

I’ve never publicly admitted to watching the show. The same way the writers have never admitted to reading every blog post I’ve ever written.

Anyway, the highlight of the episode was without a doubt the cameo by our BFF JonnyFamous.

Remember when he did this promo video for us back at the Reason Cooper Square Outpost pop-up shop?