A few weeks back (CLICK HERE to read the post) I walked you through part one of our buying process for Outpost Vintage.

Today I’ll focus on the next step of the journey. Once we’ve transported our bags and boxes full of priceless vintage wares back to our wareouse, we begin the process of getting them ready for sale at the Outpost.

First – everything goes through our rigorous cleaning process. Pieces are sorted and sent through 200 minutes of industrial washing and drying to make sure everything that hangs on our racks is as clean as anything you’d buy brand new in a store.


For most brands and stores, a rigorously cleaned item is good to hang on a rack, but we don’t stop there. Once goods are clean, we sort through everything and see what pieces would benefit from some tailoring or extra care.

Alice works with us to do everything from adding buttons, replacing zippers, patching holes, and even tailoring and re-interpreting fits and fabrics. For us, this step is where much of the real magic happens.


Every piece gets the extra love it deserves BEFORE you purchase it at the Outpost. No holes, rips, stains, missing buttons, or bad fits. This is vintage clothing, re-imagined, repaired, and ready to wear right off the rack.


Once they’ve been properly cleaned and repaired, items are ready for their hangtags – the icing on the cake. The hangtags are hand stamped and inked, and together we price the merchandise as fairly as possible.


The entire process from warehouse to our store usually takes a few weeks. Every last item we sell goes through this same painstaking process, so I’m sure you can imagine why we have such an emotional connection to every piece in the store, but in the end, its worth it.

Here are a few of my favorite Vintage Outpost items in the store today – every piece with it’s own journey and story that extends well beyond our walls.



All is good on 9th street.


New displays are out and in full effect. Well kinda shabby. But only because we want it that way.


Caught Carly hanging out at the store today. Just picked up the new Pinup tee from Spring ‘13.


We call them the Outpost pants, but the ongoing nickname at the office has become The Magic Pants, because no matter the shape or size of the person who tries them on, they fit perfectly. This is the secret hidden label on the inside of the pockets. These pants are many things, but short on details is not one of them.


The black pair with red pop color detailing have been the fan favorite this season.


But I’m partial towards the slightly heaver weight blue on blue combo. Both pairs are available now at Reason NY and will release online next week.



We just got back from the Magic/Project tradeshow in Las Vegas. This was our first trip exhibiting at the show after taking a few years off of the circuit to focus more on limiting our retail distribution to more exclusive accounts.

It was also one of the most chaotic, crazy, and non-stop adrenaline filled weeks in recent memory.

It all started when we screwed up our travel reservations and had to change flights at the airport.

I learned a lot of things this week. Firstly, always double check travel reservations. Second, I have a wrong number for my mom saved in my cell phone.

We ended up having a six hour layover in Dallas. Perfect opportunity to break out sweatpants and these Supreme x Vans metallic chukkas.


Amidst all the chaos I managed to leave my DSLR camera battery at home so all these photos are taken with an iPhone 4S.


This is our booth-


We spent three days writing orders non-stop for some of the best boutiques and retailers around the world. So many stores that we’ve only ever dreamed about carrying Reason will now be stocking the line in the coming months.


Part of the real reason I think we had such a successful showing goes back to our marketing strategy over the past few years. Limiting our distribution recently has definitely increased the demand for Reason within all the top boutiques around the world. We still only open about 1 of every 10 new stores that approach us.


Tuesday night LRG hosted us for an event at the Hugh Hefner suite in the Palms hotel with a special performance by Cam’Ron.


Turned our JesseMarco was also in town to DJ at LAVO that night.


KNYEW Las Vegas is our premier stocklist in Las Vegas-

Channelle from Wildfox was really digging out Sucks 2 Suck graphic, can’t you tell from the expression on her face?


Denis Todisco – the man behind the marketing at Diamond Supply Co. Very excited about a special project we are working on with these guys coming soon.


Following @GregBKRW on Instagram is awesome. He spends his days going to fashion shows around the world, traveling to incredible vacation destinations, and his spare time running Black Rainbow, our premier stocklist in Paris.


Watch out. Dee from Crooks got my back!


William Yan in the house!


Here’s Price alongside the legendary David Bitton and Steven Nadler, our Canadian distributor.




From the bathroom at Beni Hanna’s. Great.


Most innovative thing I saw at Magic/Project wasn’t inside a booth. It was these great water bottle refilling machines they had placed everywhere. Internet still costs twenty bucks a day though!


Erin and Amelia from ShopJeen, our favorite new online account. Wanna know what you need to do to get 300K+ followers on Instagram? Check them out at www.shopjeen.com – amazing stuff.


Supers knows whats good!


All black everything in the Reason booth-


Matt Chevallard from Del Toro has been down with Reason for a few years now. He made those great Go Love Your Own slippers for us that were featured on the blog a while back, and has been doing some terrific work in expanding the line since then. Someone just told me he was voted most eligible bachelor in Miami?!


That’s IT. 72 hours of non-stop work. I forgot to get a flick, but if you ever get a chance to check out Pei wei, PF Chang’s fast food chain, you definitely should. Speaking of Pei Wei, we noticed something odd about the branding on their refrigerator… @4amnyc?