INSPECTED BY MR R-

Thank you to everyone who made it out to the Reason Outpost this saturday for the release of our Diamond x Reason collaboration tees and sweaters. This meant a lot to us as our first same day bi-coastal release, drawling lines outside our store in NY and Diamond’s store in LA.

Diamond’s website has completely sold out, but there are still limited sizes available in our Online Store. Also I completely forgot to take enough pictures on Saturday, I’m not sorry

photo1.jpg

IMG_87771.jpgIMG_87781.jpgIMG_87791.jpg

SPRING AND MAYBE SUMMER-

We are pleased to present the latest Reason Clothing look book.

The full collection is now available in our Online Store, at the Reason Outpost, and through finer retailers worldwide.

Click HERE or click the image below to launch now.

Photography by Madison McGaw and Lisa Saeboe.

2.jpg

#DIAMONDLIFE-

Reason Clothing is proud to announce the release of their second collaboration with Los Angeles based street/skate brand Diamond Supply Co. The design features a hand rendered NYC skyline illustrated in Reason’s trademark vintage style, filling up perfectly into a Diamond silhouette, with a sleeve patch print featuring an ode to the New York Fire Department. The design will be available through Diamond in LA and Reason in NY on Saturday April 13th. This is a one time, limited edition Diamond “Bluetag” release.

We are thrilled to work with Diamond on another collaboration. This is sure to be an exciting release for everyone involved. Nick (founder of Diamond) is a long time friend and it’s been a great process working with him to bring this project to fruition.

The pieces will release at Reason NY this Saturday at 11 AM.

photo.png

image.png

COLD AS ICE-

Here are some behind the scenes shots from our upcoming Spring 2013 look book shoot. The lookbook was shot on location in the East Village, within a few blocks of the Reason Outpost.

Our brothers at Blind Barber were also kind enough to let us shoot inside their space-
IMG_8758.jpgIMG_8755.jpg

Madison doin’ his thing-

IMG_8754.jpg

Maris B. of Request Models-

IMG_8751.jpg

Evan F. – Request Models
IMG_8752.jpg

Look book launches on our site tomorrow, 4/11/13

YAMS EVERYWHERE-

All these guys got together to throw a surprise party for my birthday. I’m indifferent about turning 27 today, but I’m beyond grateful to have so many amazing people in my life.

Photos by Madison McGaw

MJM_66382.jpg

I was really surprised for real.

MJM_66462.jpg

MJM_66762.jpg

MJM_6696-22.png

Casey-

MJM_66982.jpg

Nick Johansen and I

MJM_67022.jpg

Gary and Price.

MJM_67042.png

Zak Downtown and Taryn. Zak has a great new song out called Don’t Blow My High – CLICK HERE to give it a listen

MJM_67092.jpg

Mafe, Sam, Chew, Bianca-
MJM_67112.jpg

Goodfellas LES is my favorite (non plain) pizza pie in the city. The Smokin’ Goodfella pie with prosciutto, peas, and vodka sauce is insane.

MJM_67192.jpg

Madison, our good friend and in house photographer. He is responsible for many of our lookbooks and most of the product shots you see in our online store.

MJM_67271.png

Things got a little blurry at this point?

MJM_67291.jpg

Myself and Anthony “Kid Genius“ – Reason Media Company.

MJM_67391.jpg

These jerks got me a ice cream cake because they know its my favorite.

MJM_67451.jpg

All these awesome people!!

MJM_67741.jpgMJM_67801.jpg

I didn’t get any pictures of Matt, Beau, Sarah, Sam, Amy, Darden, Carly, or many others, but that doesn’t mean I don’t love you. Thank you so much, now get back to work!

MJM_68051.jpg