#NEWNESS-

We just kicked it into high gear for summer at Reason NY. New Reason Summer merchandise is fully stocked, fresh displays are ready, and a whole lot of Outpost Vintage is on the racks just in time for all your beach trips and weekend getaways.

436 East 9th Street, open daily from 11-8.

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Floral caps have already sold out since i took this picture but there’s a fresh reorder coming next week.

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Meet Spark Plug, the newest member of our Outpost taxidermy family.

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Then straight to Scott Marceau’s studio out in Brooklyn for a full day of product shots. Scott is well known in the BMX world for his writing and sports photography.

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Test of time.

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Analog.

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Commander III Sunglasses are now available online.

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His buddies have a serious paint habit.

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KERBYS CUPS-

Kerby just dropped off some samples of the newest craze hitting the streets this summer.. Kerby’s Cups.

For $5 – $10 Kerby will deliver you his home made frozen drinks anywhere in the NYC area. You may have seen them featured on Hypebeast recently under rapper J.Cole’s essential items.

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Instagrammin’

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They come in six different flavors.

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I personally liked the Henny Colada, Price preferred the Strawberry lemonade, and Beau was all about The Rihanna.

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SECRETS-

Our buddies at Dub Frequency are doing a secret show with Mt Eden @ Webster Hall on Monday. We’ll be there – how about you?

DF teamed up with MTV Iggy for their ‘Artist To Watch” series. They’ll be filming New Zealand dubstep duo Mt Eden’s performance to later release as a music video for the unreleased track “Airwalker” that the audience will be a part of. The whole concept is based around the idea of a ‘concert in the clouds’ and Mt Eden will be joined by a small orchestra and singers to create a one of a kind live music experience.

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#REASONDEMAYO

Yesterday we hosted our staff and close friends at the Reason HQ for our first ever Reason Cinco De Mayo Celebration, #ReasonDeMayo.

If you’re not using Vine yet – please do yourself a favor and download it / follow us at @reasoncltohing for all our best in funny GIF’s – there are some great ones from yesterday.

Ok. First up to the Piñata, SHIV-
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So close yet so far.
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EDDIE P-
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Swing and a miss!
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Price went in there swingin’ for the fences.
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Sam had a solid effort-IMG_9714.jpg

Same with Homer. But when the rules involve taking a blindfolded shot of tequila, spinning around for 30 seconds, and then trying to swing, it’s a little harder than it looks.

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And the winner? Carly! (missed the shot of her hitting because I was afraid for my life)

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Phil Wong came straight from Madison Square Garden and the Knicks tough loss to the Pacers.

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Apples to Apples is a great game. that I DOMINATE at.

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Gracias to everyone that came out – see you mañana, I used up all the Spanish words I know!

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RAP MUSIC-

So much newness at Reason NY. Fresh vintage arriving daily, new summer merchandise, displays, signage, it just keeps on getting better.

Jane is new too. Say hi to her next time you drop by the store or lurk on her twitter account @nyjanesays

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This is one of my favorite items we’ve made this year. I’m wearing it right now. Releasing online next week.

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The new Floral Patch caps have been flying off the shelves. These are available in the online shop now.

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Doesn’t that look delicious? Our High Point Chambray Shirts are TOO crispy.

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SOME NEW FRIENDS-

Dropped by the Outpost today, we were bustling with visitors so I decided to take a stroll down the block to check out some of our new neighbors. Our 9th street family keeps on growing.

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First stop. Mr. Throwback Vintage. Recently named one of New York Magazine’s “best nostalgia shops”

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Our buddy Mike runs the shop. He’s an avid vintage collector and buyer. Mr. Throwback specializes in all the best 80’s and 90’s retro clothes, shoes, and accessories. Stepping foot into the store is like a time machine back into my childhood.

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They also do consignment vintage as well as sneaker repair and restoration. It’s great having a men’s vintage store just a few doors down from us that compliments the Outpost so well.

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Jerseys for days. Rare Starter, Reebok, Nike, Olymic, you name it they got it.

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Mr. Throwback is located at 428 East 9th Street – right down the street from Reason NY.

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Next stop is Wineshop. Opened by two partners, one of whom is the head of wine at the Standard Hotels.

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Wineshop focuses on hard to find, organic, sustainable, and local wines. The selection is also surprisingly affordable.

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The staff is really friendly and knowledgeable. Great addition to the block.

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I picked up this bottle of La Ritournell Rosé, a fermented rosé from France.

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Wineshop is located at 438 East 9th street.

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