SEW OFFICIAL-

All Reason Winter 2013-2014 woven shirts and outerwear are now marked down in our Online Store – www.reasonclothing.com/store

We take pride in everything we make but I truly believe our cut & sew program offers the best quality and value of anyone in the business.

Head over to our Online Store – www.reasonclothing.com/store to browse for yourself.

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Our Waxed Cotton Hunting Jacket is ace. Perfect fit. Incredible fabrication. All the details you could ever ask for.

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Did I forget to mention our Outpost Jogger Pants release in the online store this Friday 1/31? More info on these soon..

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All woven shirts are on sale as well but sizes are going fast so act quick, one their gone their gone forever!

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BUMBLE JUMBLE-

Special thank you goes out to Claw Money and the entire Bumble and Bumble team for inviting us to join their Art Mash event in New York City last night.

Bumble is a truly inspired company and it was humbling to spend an evening with so many great awesomely talented and creative people.

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NI** SKY on the decks-

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My lovely sister Nicole-

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Bumble was hosting live hair demos-

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Complete with Photo Booth

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Sabrina and Bronwen- the head ladies in charge at B&B-

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Phil and Chels lurkinnn

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I wish our showroom looked this put together!

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Lucy (Chanel) and Nicole-

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These ladies had the right idea. Use the Reason Hangover Flask to take full advantage of the open bar and save some for later!

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Megan, Jess, and Jess’ roomate-

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Next wave? –

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SHOWTIME-

Always nice when the trade shows come right into our backyard instead of having to troop across the country.

Today we’re at the Agenda Tradeshow in NY.

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A few years back Agenda’s NY show was a relaxed, slow paced show. Today, Agenda NY is one of the must see shows in the industry.

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Support independent retailers. Support our Homies from Lyfe Shop in Brooklyn.

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Chels

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Live art installation-

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Great set of Agenda exclusive caps at this show-

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SSUR killed it with the freakshow.

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BUMBLE MASHING (REVISED)-

Come kick it with Reason and Claw next week at Bumble and Bumble’s annual Art Mash event (date was moved because of snow. revised date is Jan 28th!)

We’ll be hosting a special one day only Reason pop-up shop alongside a handful of New York’s best and brightest from the world of fashion and art.

Free food and drink provided by Bumble and Bumble. Music by DJ Nina Sky.

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ON THE AGENDA-

Today we’re back in Long Beach, CA for the Agenda Tradeshow. This week we’re premiering our 2014 collections for Spring, Summer, and Fall.

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Wendy (Nitrolicious) stopped by the booth with Yu-Ming (freshness mag).

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The lovely ladies of Shop D&J.

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Our Southeast Asia reps from Lula Apparel.

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Rebel Eight set up a battered police car and showcased their wares out of the trunk. Best part: check the donut in the front window.

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Of course Josh (Rebel 8) also dressed for the occasion.

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Reason booth-

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Crooks’ massive booth-

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Do Kim, our buyer from Reed Space in NYC. Don’t forget Reason is also stocked at Reed Space on Orchard Street!

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G. Pen set their booth up as a HIGH School, complete with mascot and all.

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Always respect the Akomplice guys for doing something unique with their booth setup.

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Basecamp area with live screen printing.

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Julian trying out our new all leather Alma Mater Varsity Jacket set to release this spring. Gary on the right flew in from managing Reason London for the week.

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Lots of hype around these new Hurley Phantom wetsuits.

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Hellz Bellz in the house.

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Thank you to everyone for coming out and supporting Reason at this years Agenda Long Beach. We will also be showing at Agenda NY next week, please email jon@reasonclothing.com for appointments.

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No trip to Los Angeles would be complete without a serious vintage buying trip. Here’s a little peek into vintage heaven.

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