TOPHAT BRAND-

Here’s a selection of the newest items we’ve launched in the Online Store this week. All the products shown below are also available in store at Reason Outpost, NYC and through your local Reason Retailer.

Reason Floral Chambray-

1-2014-05-27-17-51.jpg

Reason Chains Mesh Shorts and Reason Chains Hoodie-

3-2014-05-27-17-51.jpg

Nightshade Floral Mesh shorts and Reason Chains Mesh Shorts-

4-2014-05-27-17-51.jpg

Reason Chains Hoodie and Nightshade Floral Hoodie-

ig1-2014-05-27-17-51.jpg

Ballin 23 Crop Tee (womens)

ig2-2014-05-27-17-51.jpg

Sorry Gosling Muscle Tee-

ig5-2014-05-27-17-51.jpg

Over You Crop Tee in Pastel (womens)

ig7-2014-05-27-17-51.jpg

Jumbo Floral Bucket Hat, Over You Crop Hood, and Nightshade Floral Mesh Shorts-

og99-2014-05-27-17-51.jpg

Flag Paisley Bucket Hat, Flag Paisley Mesh Jersey, Tiger Camo Utility Shorts-

ig14-2014-05-27-17-51.jpg

Commander III Sunglasses (black/black), Pool Tile Reversible Jacket-

ig11-2014-05-27-17-51.jpg

Ballin 23 Crop Tee (womens), Prayers Sweatshorts-

ig9-2014-05-27-17-51.jpg

SOCKS SOCKS SOCKS SOCKS SOCKS-

We are happy to announce the release of our first ever Reason Socks program.

Our first offering consists of two styles. The Reason Flag Paisley Socks, and The Reason Tribal Knit Socks.

Both styles are available now in the Online Shop and Reason Outpost, NYC.

flag-paisley-socks2-2014-05-27-17-48.jpgflag-sock-pack-2014-05-27-17-48.jpg2-2014-05-27-17-48.jpgaztec-sock-pack-2014-05-27-17-48.jpg

aztecsocsk2-2014-05-27-17-48.jpg

LOOK BOOK-

We are pleased to present the Reason Spring / Summer 2014 Look Book-

Shot on location in NYC by Asher Kelly-Nacht.

Click HERE or on the image below to launch now.

All the items featured are available to shop now through your local Reason Stocklist, our Online Shop, or in store at Reason Outpost, NYC.

covernewsletter-2014-05-21-18-46.jpg

OLD GOOD THANGS-

We’re back in Brimfield, Mass. for our routine antique/inspiration/vintage buying trip.

If you haven’t yet- check out the Brimfield Diary article we wrote for Racked on our last trip here:

http://ny.racked.com/archives/2013/05/20/brimfield_diary.php

brimfield_flea_market__vintage_reason-clothing_1-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_7-2014-05-15-13-011.jpg

Still searching for one of these guys-

brimfield_flea_market__vintage_reason-clothing_14-2014-05-15-13-011.jpg

brimfield_flea_market__vintage_reason-clothing_9-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_21-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_17-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_16-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_15-2014-05-15-13-011.jpg

Say hello to our new Reason Outpost hat display.

brimfield_flea_market__vintage_reason-clothing_22-2014-05-15-13-011.jpg

Picked up some gems for our vintage archives-

brimfield_flea_market__vintage_reason-clothing_12-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_18-2014-05-15-13-011.jpg

Can’t see the price tag clearly in this picture but the boat display is $3,500!

brimfield_flea_market__vintage_reason-clothing_2-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_11-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_13-2014-05-15-13-011.jpg

You can thank Gary for a selection of some of our best vintage band and music tees at Reason Outpost-

brimfield_flea_market__vintage_reason-clothing_4-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_10-2014-05-15-13-011.jpg

brimfield_flea_market__vintage_reason-clothing_8-2014-05-15-13-011.jpg

Brimfield also kills it in the food department. Those are deep fried Oreos thanks to Shiv-

brimfield_flea_market__vintage_reason-clothing_6-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_20-2014-05-15-13-011.jpg

The show is getting busier and busier every year. This is the biggest line to get into a field I’ve ever seen-

brimfield_flea_market__vintage_reason-clothing_5-2014-05-15-13-011.jpg

Faddys Cider donuts are the truth-

brimfield_flea_market__vintage_reason-clothing-2014-05-15-13-011.jpg

This is awesome. iMacs are officially vintage-

brimfield_flea_market__vintage_reason-clothing_19-2014-05-15-13-011.jpgbrimfield_flea_market__vintage_reason-clothing_3-2014-05-15-13-011.jpg

THIRTY FIVE MM-

Here’s a look at our last week of editorial shoots through the eye of our office 35MM film camera.

reason-clothing-bts_1-2014-05-12-16-49.jpgreason-clothing-bts_2-2014-05-12-16-49.jpgreason-clothing-bts_3-2014-05-12-16-49.jpgreason-clothing-bts_4-2014-05-12-16-49.jpg

Reason Chains hood and mesh shorts outfit is a personal favorite-

reason-clothing-bts_5-2014-05-12-16-49.jpg

Scott Marceau doing his thing-

reason-clothing-bts_7-2014-05-12-16-49.jpgreason-clothing-bts_8-2014-05-12-16-49.jpgreason-clothing-bts_9-2014-05-12-16-49.jpgreason-clothing-bts_10-2014-05-12-16-49.jpgreason-clothing-bts_11-2014-05-12-16-49.jpgreason-clothing-bts_12-2014-05-12-16-49.jpgreason-clothing-bts_13-2014-05-12-16-49.jpg

Alayah in the matching flag paisley bucket hat and tee-

reason-clothing-bts_14-2014-05-12-16-49.jpgreason-clothing-bts_15-2014-05-12-16-49.jpg

This is the reverse side of our bomber jackets. 3M pocket detail looks rad in the sun.

reason-clothing-bts_16-2014-05-12-16-49.jpgreason-clothing-bts_17-2014-05-12-16-49.jpgreason-clothing-bts_18-2014-05-12-16-49.jpg

#PhotoShootProblems

reason-clothing-bts_20-2014-05-12-16-49.jpgreason-clothing-bts_21-2014-05-12-16-49.jpgreason-clothing-bts_22-2014-05-12-16-49.jpgreason-clothing-bts_23-2014-05-12-16-49.jpg

Brooklyn Mesh Basketball jersey has been a real killer this season. Front and back shown below-

reason-clothing-bts_24-2014-05-12-16-49.jpgreason-clothing-bts_25-2014-05-12-16-49.jpgreason-clothing-bts_26-2014-05-12-16-49.jpgreason-clothing-bts_27-2014-05-12-16-49.jpgreason-clothing-bts_28-2014-05-12-16-49.jpgreason-clothing-bts_29-2014-05-12-16-49.jpgreason-clothing-bts_30-2014-05-12-16-49.jpgreason-clothing-bts_31-2014-05-12-16-49.jpg

Asher on set in SoHo-

reason-clothing-bts_33-2014-05-12-16-49.jpgreason-clothing-bts_34-2014-05-12-16-49.jpg

FANCY snapback just released online today-

reason-clothing-bts_35-2014-05-12-16-49.jpgreason-clothing-bts_36-2014-05-12-16-49.jpgreason-clothing-bts_37-2014-05-12-16-49.jpgreason-clothing-bts_38-2014-05-12-16-49.jpgreason-clothing-bts_39-2014-05-12-16-49.jpg

Our awesome lookbook team-

reason-clothing-bts_40-2014-05-12-16-49.jpgreason-clothing-bts_41-2014-05-12-16-49.jpgreason-clothing-bts-2014-05-12-16-49.jpg

BEE TEE ESS-

Today we’re on set shooting some upcoming content for Spring, Summer, and Fall of this year. Here’s a peek from behindd the scenes.

reason-clothing-bts_17-2014-05-5-11-52.jpg

Alayah is wearing our Full Leather Alma Mater Varsity and our Aloha Floral S/S Woven Shirt.

reason-clothing-bts_16-2014-05-5-11-52.jpg

Devon is wearing our Pool Tile Reversible Bomber and Commander II Sunglasses in Matte Black.

reason-clothing-bts_15-2014-05-5-11-52.jpg

reason-clothing-bts_14-2014-05-5-11-52.jpg

Flag Paisley Bucket Hat, Tee, and Commander III Sunglasses in Magenta/Black

reason-clothing-bts_13-2014-05-5-11-52.jpg

Flag Paisley printed socks. Coming soon!

reason-clothing-bts_12-2014-05-5-11-52.jpgreason-clothing-bts_11-2014-05-5-11-52.jpgreason-clothing-bts_10-2014-05-5-11-52.jpgreason-clothing-bts_9-2014-05-5-11-52.jpgreason-clothing-bts_8-2014-05-5-11-52.jpgreason-clothing-bts_7-2014-05-5-11-52.jpgreason-clothing-bts_6-2014-05-5-11-52.jpgreason-clothing-bts_5-2014-05-5-11-52.jpgreason-clothing-bts_4-2014-05-5-11-52.jpgreason-clothing-bts_3-2014-05-5-11-52.jpgreason-clothing-bts_2-2014-05-5-11-52.jpgreason-clothing-bts_1-2014-05-5-11-52.jpgreason-clothing-bts-2014-05-5-11-52.jpg

BAD KIDS-

New York City got hit with our first solid days of spring this week. We sent Tom and Zach out with a few of their favorite new Reason Spring 2014 pieces to shoot this quick photo editorial to celebrate.

All of these styles are available now at Reason Outpost NYC and in our Online Shop – wwww.reasonclothing.com/store

photography by Tommy Guess and Zachary Darton.

IMG_5368_5397-2014-05-2-19-28.jpgIMG_5374_5403-2014-05-2-19-28.jpgIMG_5378_5407-2014-05-2-19-28.jpgIMG_5381_5410-2014-05-2-19-28.jpgIMG_5384_5413-2014-05-2-19-28.jpgIMG_5394_5423-2014-05-2-19-28.jpgIMG_5407_5435-2014-05-2-19-28.jpgIMG_5421_5443-2014-05-2-19-28.jpgIMG_5427_5449-2014-05-2-19-28.jpgIMG_5434_5451-2014-05-2-19-28.jpgIMG_5437_5454-2014-05-2-19-28.jpgIMG_5438_5455-2014-05-2-19-28.jpgIMG_5443_5460-2014-05-2-19-28.jpgIMG_5446_5463-2014-05-2-19-28.jpgIMG_5449_5465-2014-05-2-19-28.jpgIMG_5452_5468-2014-05-2-19-28.jpgIMG_5453_5469-2014-05-2-19-28.jpgIMG_5463_5474-2014-05-2-19-28.jpgIMG_5465_5475-2014-05-2-19-28.jpg